How much do you or are you planning on spending each month on paid ads?
If you are just kicking tires, simply test out a number. The industry average is 10% of your monthly marketing budget.
500
15k
How much do you estimate each click will cost you in your area?
Depending on the ad network, and audience your CPC (Cost-Per-Click) can range from $2 to $30+.
0.1
50
How often does a visitor convert into a lead on your website?
For the average practice it is around 3-5%.
0.1
50
On average, how valuable is a single customer?
For many practices this will depend on what type of service you are advertising for. In general the LTV for a traditional dental patient is $5000. For more specific treatments like Dental Implants, or Invisalign you can use the average one-time gross treatment cost.
100
100k
What percentage of your leads turn into Customers?
This is critical to monitor. Talk to your front-desk and make sure the leads you receive are top-notch and well qualified. The industry average is 20% for Lead to Patient conversion.
1
90